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Auctiva Commerce allows you to maintain email lists which you can send marketing communications to. This tutorial describes the various ways users can opt out of these lists.

There are numerous ways your users can opt out of email lists. The various methods are described below.

  1. If the user clicks on the opt-out link that is included in all marketing emails they will be added to a global OptOut table to ensure that they do not receive email newsletters from your store.
  2. If the user has an account with your store they can login to the My Account area and manage their email list subscriptions. They can subscribe or unsubscribe from individual email lists or can opt out of all email lists. If they choose to opt out of all email lists their email address will be removed from all email lists they are currently subscribe to and they will also be added to a global OptOut table to ensure that they do not receive email newsletters from your store.
  3. If the user contacts you directly to opt out you have a few options depending on what the user wants. If they want to opt out of a specific email list you can take them out of that particular list by finding the users email address in the desired email list and unchecking the checkbox next to the user. This will remove them from that list only. It is important to note that if you re-create that list the opt out setting will not be maintained. This is because each email list is unique and has no relation to other email lists in your store. If the user wants to opt out of all email lists for your store you can add them to the Email OptOut table for your store. To do so search for the user and click on the plus sign to add them to the OptOut table. This will unsubscribe them from all email lists and add them to a permanent email opt out table. If the user ever wants to be taken off the OptOut table search for the users and click on the minus sign next to the user. This will remove them from the OptOut table. It is highly recommended to add users to the OptOut table if they ask to be opted out of emails from your store.

For introductory information regarding email lists please see the Email List Tutorial

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