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How to enable Google Analytics for your store

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Auctiva Commerce allows you to track visitor data and e-commerce data using Google Analytics. This tutorial will show you how to enable Google Analytics for your store. IMPORTANT NOTE: If you add Google Analytics tracking code to your store by any other means than what is described here you may get unpredictable results.

What is Google Analytics?

Google Analytics is a free tool provided by Google that tracks website visitor and e-commerce data on your store. Google Analytics can provide a variety of metrics that allow you to assess the performance of your store pages and the purchases that customers make. You can learn more about this service by visiting the Google Analytics website.

How to enable Google Analytics

You will need a Google Account to enable Google Analytics. If you are using Google Base, you already have a Google account. You can use this same account to start the Google Analytics service. If you already have a Google account, you can skip the first step.

Step 1. Create a Google Account.
  • Using your Internet browser, go to Google Analytics to create a new account. Follow the instructions to set up a free Google account.
Step 2. Create Google Urchin ID for your store.
  • Log in to Google Analytics.
  • Click on the "Add Website Profile" link. The "Create New Website Profile" page will load.
  • Choose the "Add a Profile for a new domain" option.
  • Enter your Auctiva Commerce store URL. If you don't know what your store URL is, go to Store> Configure> Store Settings. Locate the Store URL field. The URL will be your unique sub domain name and the Auctiva Commerce domain (e.g., "http://uniquesubdomain.auctivacommerce.com").
  • Time Zone Country or Territory: Choose your country or territory from the drop-down menu.
  • Time Zone: Choose your time zone from the drop-down menu.
  • Click on the Finish button. The Tracking Code page will load.
  • Copy the Web Property ID string. This is your Google Urchin ID. You will need this unique string for the Google Analytics configuration page in Auctiva Commerce administration. You do not need to copy any of the tracking codes in the section below. This is already coded into your Auctiva Commerce store.
  • Click on the Finish button. If you plan on using E-Commerce Tracking with Google Analytics, keep this browser open so you can return to your Google Analytics account later.
Step 3. Configure Google Analytics.
  • In Auctiva Commerce administration, go to Reports> Google Analytics. The "Configure Google Analytics" page will load.
  • Google Urchin ID: Copy the Web Property ID that you created in Step 2 into this field. This ID string will have a "UA-XXXXXXXX-X" format.
  • Enable Page Tracking: You must have this checkbox selected if you want to track visitor data to your storefront. This will allow you to view what types of visitors are coming to your store and what pages they are visiting.
  • Enable E-Commerce Tracking: You must have this checkbox selected if you want to track purchases made on your storefront. This will allow you to see e-commerce metrics based on actual store purchases. If you choose this option, you will be also required to complete Step 5.
  • Click on the Save button. It's required that you update your store theme to make sure that the Google Urchin ID is inserted into all the pages. Continue to the next step to update your store theme.
Step 4. Update store theme.
  • In administration, go to Store> Theme> Theme Manager. The Theme Manager page will load.
  • Find your current store theme. You current store theme will be the thumbnail image that has a bright red outline around the image.
  • Click on your current store theme to expand it.
  • Click on the Update Theme button.
  • If prompted to save your customizations, choose the "Yes" option. Your store theme has been updated with the Google Analytics tracking code.
Step 5. Edit Website Settings.

If you have enabled E-Commerce Tracking from Step 3, you will need to finish this step and configure your website settings in Google Analytics. If you do not wish to enable this feature, you have completed this tutorial.

  • Return to Google Analytics in the previous browser window, or log back into Google Analytics.
  • Click on the "Edit" link to the right of your store report.
  • In the "Main Website Profile Information" box, click on the "Edit" link near the top-right corner.
  • In the "E-Commerce Website" section, choose the "Yes, an E-Commerce Site" option.
  • Click on the Save Changes button.

This completes the task of enabling Google Analytics on your store. Data will start to be collected as soon as you have this featured configured. It may take a day before any data appears in the reports. If you do not see any visitor data on your report, check to make sure you have properly configured the Google Analytics settings.

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